Müller and NBA announce expanded partnership
Müller has announced an expanded partnership with the National Basketball Association (NBA) which will see the dairy brand become an Official Partner for the upcoming NBA London Game 2018.
Müller has announced an expanded partnership with the National Basketball Association (NBA) which will see the dairy brand become an Official Partner for the upcoming NBA London Game 2018.
Britain’s largest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients products has launched Müller Farm Insight, an exclusive new service for Müller Direct farmers.
Müller will invest £100m over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers.
Müller has identified a taste barrier in the UK plain yogurt market and will solve it with Müller White Velvet.
Müller Rice is extending its hunger offering with the launch of Müller Rice 5 Grains.
Britain’s largest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients products has unveiled a series of measures to help supplying farmers build vibrant dairy businesses for the future.
Following the successful partnership between Müller UK & Ireland and British Athletics in 2016 and 2017, Müller has announced that they will extend their association until the end of 2019.
Müller is targeting front of store and on the go snacking by launching two yogurt SKUs with a spoon attached.
Camberley milkman Darren Barnes has been crowned milk&more Milkman of the Year 2017.
Müller is continuing to refine and energise its desserts offering with the launch of Müller Püd mmMousse.
As part of their major athletics partnerships in 2017, Müller has signed up two new brand ambassadors, British sprinters Adam Gemili and Dina Asher-Smith.
Müller has announced the launch of three new yogurt products as it continues to grow the category through innovation and product development.