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Müller Yogurt & Desserts aims to continue category growth with FRijj on-pack promotion

Müller Yogurt & Desserts aims to continue category growth with FRijj on-pack promotion


Müller Yogurt & Desserts is targeting continued growth by harnessing recent positive results in the flavoured milk category, investing in on-pack promotion and a supporting multi-million pound marketing campaign.


This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 (or €1,000 in ROI) if they purchase a promotional b