Müller Yogurt & Desserts appoints Talar El Asswad as Strategy & Marketing Director
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
After over 30 years in the UK market, Müller Yogurt & Desserts is converting its iconic Corner yogurt pots from white to clear plastic.
Müller has announced approval from the Competition and Markets Authority (CMA) regarding its agreement to acquire Yew Tree Dairy.
Due to complete by the end of October, the acquisition will see Müller use Yew Tree Dairy’s milk powder production capabilities to grow its export business, drive supply chain resilience and secure a positive future for the British dairy industry.
Once complet
Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of
Long-term brand partnership targets health-conscious consumers
In a first for the UK dairy industry, Müller Yogurt & Desserts will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.
Müller UK & Ireland is inviting applications for the third cohort of its Next Generation initiative as the business continues to drive supply chain resilience and reduce carbon emissions.